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While there is definitely a place for brand marketing on the internet, if you really want someone to take an action, you must position the action you want them to take, along with the means in which they will take it. Make sure to utilize videos for a product or service demonstration. These days, there is an expectation from consumers that they will be able to see the product in action. Making ‘how it works’ videos contributes to building trust with potential buyers, helping them move one step closer to buying your product. Advertise for all ages. You want to make sure that all of your prospective buyers can comfortably read and navigate your website. Make sure that your links are visible, your check-out processes are simple, and provide help access to those who may need it. You do not want to alienate anyone who may be willing to buy from you! Internet marketing can be a great way to advertise, but can seem impersonal to some shoppers. 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